détournement d"avion - significado y definición. Qué es détournement d"avion
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Qué (quién) es détournement d"avion - definición

ARTISTIC STYLE
Detournement
  • A cigarette advertisement on a billboard turned into a ''détournement'' by defacing the cowboy image and modifying the text, probably including "Marlboro", to read "It's a bore."

Ader Avion II         
EXPERIMENTAL AIRCRAFT
Avion II
The Avion II (originally referred to as the Zephyr (west wind) or the Éole II) was the second primitive aircraft designed by Clément Ader in the 1893. Most sources agree that work on it was never completed, Ader abandoning it in favour of the Avion III that had a financial backer.
Détournement         
A détournement (), meaning "rerouting, hijacking" in French, is a technique developed in the 1950s by the Letterist International, and later adapted by the Situationist International (SI),Report on the Construction of Situations (1957) that was defined in the SI's inaugural 1958 journal as "[t]he integration of present or past artistic productions into a superior construction of a milieu. In this sense there can be no situationist painting or music, but only a situationist use of those means.
Avión tequila         
Avion tequila
Tequila Avión (NOM 1416, DOT 138) is produced in Jalisco, Mexico, from the Agave grown at the highest elevations. Tequila Avión won multiple awards in the 2011 and 2012 San Francisco World Spirits Competition.

Wikipedia

Détournement

A détournement (French: [detuʁnəmɑ̃]), meaning "rerouting, hijacking" in French, is a technique developed in the 1950s by the Letterist International, and later adapted by the Situationist International (SI), that was defined in the SI's inaugural 1958 journal as "[t]he integration of present or past artistic productions into a superior construction of a milieu. In this sense there can be no situationist painting or music, but only a situationist use of those means. In a more elementary sense, détournement within the old cultural spheres is a method of propaganda, a method which reveals the wearing out and loss of importance of those spheres."

It has been defined elsewhere as "turning expressions of the capitalist system and its media culture against itself"—as when slogans and logos are turned against their advertisers or the political status quo.

Détournement was prominently used to set up subversive political pranks, an influential tactic called situationist prank that was reprised by the punk movement in the late 1970s and inspired the culture jamming movement in the late 1980s.

Its opposite is recuperation, in which radical ideas or the social image of people who are viewed negatively are twisted, commodified, and absorbed in a more socially acceptable context.